Customer Retention

Customer retention refers to the strategies and activities to keep existing customers engaged, satisfied, and loyal to a business. It involves nurturing relationships, providing exceptional customer experiences, and delivering value beyond the initial purchase. By focusing oBusinessese customer churn, increase lifetime value, and create a loyal customer base. This includ byincludesntrating on customer retention, personalized communication, proactive customer support, loyalty programs, and targeted marketing efforts that cater to existing customers' specific needs and preferences. By prioritizing customer retention, businesses can foster long-term relationships, generate repeat business, and benefit from positive word-of-mouth referrals. Customer retention is a crucial driver of sustained business growth and success.