Localize your content as it is easier to achieve rankings for your area as opposed to ranking regionally, nationally or globally. The old adage “Start small and grow big” could not be more true.
Do not go after too many relevant keywords on any one page of your website.
Look as keywords as a part of your business broken down into pages on a website.
Online Classifieds – Write your listings to hone on different aspects of your business.
Social Networking – Use your social network to build incoming links to your website, build your network with potential customers.